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Archiv für Januar 2009

Vimochan Development Society: stay away

Posted am Mittwoch 21 Januar 2009 um 22:10.23 von Abbey

Each day, dowry gets an average of twenty Indian women stabbed, burned or hanged. That's over 7000 innocent victims per year! So please, stay away from it.
Advertising Agency: Bhadra Communications, Bangalore, India
Client: Vimochan Development Society
Art Director: Siju S Nair
Illustrator: Retheesh T C
Copywriter: Dominic J L Satur, Siju S Nair
Published: January, 2009
via E-Mail

Posted in 40,0 °C (RSS), Adv. Campaigns (RSS), Adv. Health (RSS), Adv. Personal Care (RSS), Adv. Public interest (RSS), Adv. Social (RSS), Kultur (RSS), Tod (RSS)

canstop.org

Posted am Mittwoch 14 Januar 2009 um 17:57.58 von Abbey

Smoking kills 300 times more people than crime.
Smoking kills 40 times more people than fire accidents.
Smoking kills 30 times more people than poisoning
Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director / Photographer: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: Vel
Copywriter: Prakash

Posted in Adv. Campaigns (RSS), Adv. Cancer (RSS), Adv. Health (RSS)

AMAM: Razor

Posted am Mittwoch 07 Januar 2009 um 23:05.47 von Abbey

Contrapunto had the task of creating a campaign with little budget to make women aware of the need to collaborate with the Association of Women Against Genital Mutilation (AMAM). With that objective,they produced hygienic protectors for women’s swimming costumes with an image of a razor blade (as used in genital mutilation practice) and text saying: "Every year two million girls worldwide are unable to avoid genital mutilation" During the activity, a 72% web visitors increase was registered, along with a parallel increase in phone calls to the association.
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva & Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographer: Eduardo Colesi

Posted in Adv. Campaigns (RSS), Adv. Health (RSS), Adv. Public interest (RSS), Adv. Social (RSS)

Anti Smoking Help Line: Suicide

Posted am Sonntag 04 Januar 2009 um 19:54.36 von Editor

It's called suicide because it's your choice.
Give up smoking: 0 8008 700 700
Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Andrei Nedea
Copywriter: Cristian Scurtu
Photographer: Ola Bell
Creative Group Director: Liviu Turcanu
Published: December 2008

Posted in Adv. Campaigns (RSS), Adv. Cancer (RSS), Adv. Health (RSS), Adv. Public interest (RSS), Tod (RSS)

Responsible Young Drivers: Joint

Posted am Samstag 03 Januar 2009 um 22:08.59 von Abbey

Your driver's licence. Your grey cells. Your life. Amazing what you can loose by smoking a simple joint.
Amazing what you can loose by smoking a simple joint.
Advertising Agency: AB, Waregem, Belgium
Creative Director: Piet Coucke
Art Director: Mike Bral
Copywriter: Marc Pauwels
Photographer: Efie Degrande
Published: November 2008

Posted in Adv. Campaigns (RSS), Adv. Health (RSS), Adv. Personal Care (RSS), Adv. Print (RSS), Adv. Public interest (RSS), Adv. Services (RSS)

Cancer Association of North Rhine Westphalia:
Breast Cancer Prevention Package

Posted am Donnerstag 01 Januar 2009 um 13:48.16 von Abbey

Only half of all woman take a proactive approach to detect breast cancer early.
Advertising Agency: Scholz & Friends DialogGroup, Frankfurt, Germany
Executive Creative Director: Martin Pross
Creative Director: Hendrik Halstenberg
Art Director: Toyanna Visavachaiwat
Copywriter: Karsten Zeber
Production: Marit Erb/Pina Arciuolo

Posted in Adv. Cancer (RSS), Adv. Health (RSS), Adv. Public interest (RSS)