Patrimonio · A story to tell
Posted am Montag 01 Oktober 2007 um 18:04.12 von Abbey
The Cultural and History Institute of Bogotá wanted to show the relevance
of 'La Candelaria's Neighboorhood' in Colombian history by showing that in
those colonial houses and streets there is more than one story to tell; this
was developed in an interactive mood away from the traditional standards
used to promote national museums.We used La Candelaria's houses and streets as media; we simulated a time travel tunnel where people could take a quick view on real size history events that occurred where posted. By doing this, we generated an exceptional impact on pedestrians while preserving cultural value.
Advertising Agency: Draftfcb, Bogotá, Colombia
Creative Director: Daniel Perez
Art Director: Juan Francisco Bernal
Copywriters: Felipe Ponce, Pamela Alarcón V., Jonnathan Olmos
Illustrators: Andréés Fonseca, Camilo Rodriguez F.
Photographer: Javier Crespo
Account director: Pilar Diaz
Account executive: Juanita Agudelo
Released: August-September 2007
Creative Director: Daniel Perez
Art Director: Juan Francisco Bernal
Copywriters: Felipe Ponce, Pamela Alarcón V., Jonnathan Olmos
Illustrators: Andréés Fonseca, Camilo Rodriguez F.
Photographer: Javier Crespo
Account director: Pilar Diaz
Account executive: Juanita Agudelo
Released: August-September 2007
Posted in Adv. Campaigns (RSS)
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