Belgian league of the blind commercial
Posted am Freitag 26 Oktober 2007 um 20:48.16 von Abbey
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The idea of this campaign and commercial is sustained itself in a well known fact: we forget to lock our mobile phone and without knowing it, we phone the
first person in our contact list. We all do that by mistake. In Belgium, the League of the Blind turned this into a fundraising idea by asking people to put "a blind call" as the first contact in their mobile phone. URL: youtube
Next time when they call someone accidentally, they’ll make a donation to the League of the Blind.
URL: youtube
Here is what the narrative voice is saying: Advertising Agency: Advertising Agency: Duval Guillaume Antwerp, Antwerp, Belgium
Microsite: ablindcall.be
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Posted in Adv. Campaigns (RSS)
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