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Endangered Species (India, 2008)

Posted am Dienstag 15 Juli 2008 um 14:08.22 von Abbey

Why this ad?
It is a little known fact that in Asia, at least 60 million girls are ‘missing’ due to prenatal sex selection, foeticide or neglect. Delhi has a (female) sex ratio of 865 and Mumbai, 898, (per 1,000 boys), which is much below the national ratio of 927 (per 1,000 boys). Mumbai alone has recorded a fall of 32 points in the last decade from 930 girls per 1,000 boys in 1991 to 898 girls per 1,000 boys in 2001.

Advertising Agency: Bhadra Communications, Bangalore, India
Art Director: Siju S Nair
Copywriter: Dominic J L Satur
Published: June, 2008

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Posted in Adv. Campaigns (RSS), Adv. Personal Care (RSS), Adv. Public interest (RSS)
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