AMAM: Razor
Posted am Mittwoch 07 Januar 2009 um 23:05.47 von Abbey
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Contrapunto had the task of creating a campaign with little budget to make women aware of the need to collaborate with the Association of Women Against Genital Mutilation (AMAM). With that objective,they produced hygienic protectors
for women’s swimming costumes with an image of a razor blade (as used in genital mutilation practice) and text saying: "Every year two million girls worldwide are unable to avoid genital mutilation" During the activity, a 72% web
visitors increase was registered, along with a parallel increase in phone calls to the association.
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva & Carlos De Javier Art Director: Lucas Jatobá Copywriter: Marta Caseny Photographer: Eduardo Colesi |
Posted in Adv. Campaigns (RSS), Adv. Health (RSS), Adv. Public interest (RSS), Adv. Social (RSS)
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